The Art Truck is certainly “mobilizing creativity”, but how? We think we do this by engaging in people of all ages in social experiences that offer participants the chance to apply their imaginations to open-ended, hands-on art projects. Art Truck strives to present creative and educational programs that have value. But what is the value? And, really, just what is creativity? We certainly throw the word “creativity” around, so we should know what it means.
My search to answer these questions and understand creativity led me to the work of Dr. Ken Robinson which I want to share with you in this post.
During his distinguished career Dr. Robinson has put forth research and language that provide a deeper understanding of creativity and its role (or possibles roles) in society. He is a brilliant thinker, clear writer, and engaging speaker. The following is excerpted from the chapter titled “Beyond Imagining” in his recent New York Times bestseller, The Element:How Finding your Passion Changes Everything. Sir Robinson writes:
Imagination is not the same as creativity. Creativity takes the process of imagination to another level. My definition of creativity is “the process of having original ideas that have value.’ Imagination can be entirely internal. You could be imaginative all day long without anyone noticing. But you could never say that someone was creative if that person never did anything. To be creative you actually have to do something. It involves putting your imagination to work to make something new, to come up with new solutions to problems, even to think of new problems or questions.
You can think of creativity as applied imagination.
Ah – “applied imagination.” Thank you, Dr. Robinson.
Art Truck projects are thoughtfully designed to help you apply your imagination to develop your creativity. We know that creativity is important and needs nurturing and invite you to come along with us on this journey to mobilize creativity! If you enjoyed this post, check back soon for more posts on creativity – or buy a copy of the book! It is enlightening.
Imagine! Create! Share!
Maura O’Shea, co-founder and art-tender, The Art Truck